Milan 2008, a bunch of young designers were thinking about the next generation clothing trends when they started playing aroud with some silk they had on their desktops.
5 years have passed and that playing around became a project. The goal being the re-design of a clothing classic element: the tie. Time has passed and that project became a brand: o-blio. Five letters and a dash that describe a philosophical innovation around the most static element in a man's clothing.
Now o-blio team decided it's time to take it to the net level, it's time to reach a whole new audience: the youngsters and the forever youngs around the globe.
This e-commerce website comes with this goal: to allow all these people to have their opportunity to wear one of our finely knitted, 100 hand made in Italy, innovative-never-seen-before-breakthrough tie.